Buzz Word: 21st Century E.Ps
According to a recent article posted on Edutopia.com titled, "15 Characteristics of a 21st-Century Teacher", the role of a teacher has changed and embracing technology to engage students is becoming increasingly necessary.
21st Century Teachers: No. 1 Characteristic on List
"Learner-Centered Classroom and Personalized Instructions"
"Learner-Centered Classroom and Personalized Instructions"
The target market and demographic that we intend to focus on are exactly these types of 21st century educators; they understand the need to personalize instruction with technology and make it relevant for today's digital learners. The Expressions application enables educators to do just this, make content relevant for all parties. We coined this target market/demographic , "21st Century Educational Professionals" or "21st Century E.Ps". This target consists of three segments: Elementary/Secondary, Post Secondary/Adult Ed, and Business/Private. See Picture below for visual.